Efficiency for Spoon means to combine channels, messages, audience segmentation & technology for a 360 communication approach

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Spoon was born in 2003 and since then we worked with more than 200 clients for more than 10000 communication campaigns

Spoon strong points

  • multi channel strategy

  • focus on results: analysis and evaluation

  • adaptability to client request a

  • but laso to changes in the media environment

  • a good long-term partner

Spoon benefits

  • actionable data analysis

  • platform oriented video

  • content personalized photo-video session

  • multi channel media strategy planning & buying

  • efficient influencer marketing & activations

  • induction for marketing teams on digital trends

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SERVICES

    • PPC strategy for upper & lower funnel Facebook Ads

    • Performance campaigns TikTok Ads

    • Shopping Campaigns Waze Ads

    • Google Search Ads Linkedin Ads

    • Google Display Ads Spotify Ads

    • YouTube Ads Pinterest Ads

    • Waze Ads Remarketing Campaigns

    • Conversion Path Analysis

    • Media Research (Audience Performance, Competitive Analysis): TV, Radio, Print, OOH

    • Media Strategy (Best Media Mix and Budget Optimisation): TV, Radio, Print, OOH

    • Media Planning: TV, Radio, Print, OOH

    • Media Buying: TV, Radio, Print, OOH

    • Consumer Trends & Insights

How we work

We constantly follow trends reports, read key studies, analyse consumer behavior to better understand the social dynamic of each target audience and the implication for our marketing field. We are permanently curious, so we observe and analyze the continuous changes that affect each target segment. Afterwards we exploit the insights into our digital strategies.

1

Analyze It

The media team continuously monitors the interactions between the message and the audience, working closely with the creative team to generate the best results for our clients. From start to finish we will tailor the best option for your budget and business objective, implement and optimize the ads for the best performance and analyze the results to reflect actionable insights.

Trends updates sessions: client-agency workshop sessions for the integration of news in the brand communication plan

  • Micro-target segmentation ads

  • Community structure profile

  • Conversion reports and trends estimation

  • Customer persona identification

  • Consumer journey

  • Behavior trends analysis

  • Competitive analysis reports

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2

Create It

Spoon understands the particularities of each digital channel and platform thus we adapt each message to naturally fit in the audience consumption pattern. We deliver powerful messages to make your brand known, using our copywriting and image editing skills. We will make your brand visible and spread your message to the public.

  • Creation of banners and ads customised to the objective

  • Videos creation; Creating animated banners or animated videos

  • TikTok communication specialised 360 team

  • Creation of specialised content including masterclasses, podcasts, personalised photo sessions

  • Creation of editorial content (articles, press release, questionnaires, etc.)

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3

Implement It

Spoon understands the particularities of each digital channel and platform thus we adapt each message to naturally fit in the audience consumption pattern. We deliver powerful messages to make your brand known, using our copywriting and image editing skills. We will make your brand visible and spread your message to the public.

  • PPC strategy for upper & lower funnel Facebook Ads

  • Performance campaigns TikTok Ads

  • Shopping Campaigns Waze Ads

  • Google Search Ads Linkedin Ads

  • Google Display Ads Spotify Ads

  • YouTube Ads Pinterest Ads

  • Waze Ads Remarketing Campaigns

  • Conversion Path Analysis

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4

Optimized It

Our work doesn’t stop at implementation. We continuously monitor the performance of your campaigns, ensuring that your message resonates with the audience while maximizing results. Our media team collaborates closely with the creative team to track every interaction and optimize ads for peak performance.

With our Dynamic Optimization Philosophy, we tailor creative executions to meet your specific media objectives. We don't just set your campaigns and forget them; we constantly evaluate results, adjust tactics, and provide actionable insights to ensure your business objectives are met. Our goal is to ensure your campaigns evolve as your audience does, guaranteeing the best outcomes while staying within your budget.

  • Real-Time Monitoring: Tracking interactions between your audience and campaigns to measure effectiveness.

  • Performance Analysis: Reviewing and refining campaigns for optimal results.

  • Creative Message Adaptation: Adjusting content to align with evolving audience behavior and trends.

  • Dynamic Ad Adjustments: Tweaking ads in real time to meet performance targets.

  • A/B Testing: Experimenting with different approaches to find the best-performing strategies.

  • Budget Optimization: Ensuring the best allocation of resources for maximum return on investment.

  • Actionable Insights Reporting: Providing clear and data-driven recommendations to fuel future growth.

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5

Learn From It

Learning is at the core of our agency's philosophy. We believe that insights from past campaigns and market trends are crucial for driving future success. Through continuous research and client collaboration, we stay updated with the latest shifts in consumer behavior and digital marketing. Our team conducts deep-dive analysis to ensure your brand remains agile and prepared for emerging opportunities.

We integrate learnings from various data points, industry updates, and competitive analysis into your brand’s communication strategy, turning insights into actionable plans that fuel long-term growth.

  • Trends Updates Sessions: Regular workshops to integrate market news into your brand strategy.

  • Micro-Target Segmentation: Precision targeting for tailored marketing efforts.

  • Community Structure Profiling: Understanding the dynamics of your target groups.

  • Conversion Reports & Trends Estimation: Analyzing performance and forecasting future success.

  • Customer Persona Identification: Building detailed profiles for precise audience targeting.

  • Consumer Journey Mapping: Defining key stages in your customer’s experience.

  • Behavior Trends Analysis: Evaluating shifts in audience behavior to inform strategy.

  • Competitive Analysis Reports: Staying ahead by understanding your competitors' strategies.

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NEW IDEAS

Consumer 1+

By Claudia Chirilescu

Today's consumers are increasingly making purchasing decisions based on quality and reputation, regardless of whether products are new or second-hand. This shift in consumer behavior highlights the importance for brands to rethink their strategies in creating products that are durable and suitable for multiple generations. In an era where resale markets are booming, consumers are more discerning; they evaluate the long-term value of products and consider their resale potential when making purchases.

Brands must focus on developing products that withstand the test of time, both in terms of physical durability and style. Consumers are no longer satisfied with items that deteriorate after a few uses. They seek quality that remains intact, allowing products to circulate through the hands of various consumers over the years. This demand for durability not only applies to traditional goods but also to fashion and lifestyle products, where the value of vintage and pre-owned items is rising.

As consumers increasingly prioritize sustainability and ethical consumption, brands must adapt by emphasizing the longevity and quality of their offerings. This includes using high-quality materials, craftsmanship, and timeless designs that resonate with different generations. By doing so, brands can foster a sense of trust and loyalty among consumers, encouraging them to invest in products that they know will last and can potentially resell in the future.

Moreover, the resale value of products is becoming a crucial factor in consumer decisions. Brands need to be aware of this changing landscape, as consumers now consider the initial investment against how much they can recuperate on the second-hand market. In this context, building a strong brand reputation that appeals to both primary and secondary markets is essential for long-term success.

By focusing on these aspects, brands can effectively meet the evolving needs of today's consumers and ensure their relevance in an increasingly competitive marketplace.

OUR CUSTOMERS

Let's co-create together

Let's co-create together

Spoon Comunicare Digitala & Media SRL Modrogan Alley nr 18, ap 3, Sector 1, Bucharest, Romania

It all begins with a “hello”. An then it comes the idea. Maybe you want to launch a business or grow your current business. Let’s find out about YOU.